When citing in newspapers please remember to use Basketball-Reference.com (note the hyphen in the name) rather than BasketballReference.com (a competing site). Also, for any online articles we would appreciate a link to the home page and/or a link to an example of any individual pages mentioned in the article.
When citing for academic articles or papers, please cite in a manner similar to what follows:
Sports Reference LLC "(title of a particular page or blank for general citation)." Basketball-Reference.com - Basketball Statistics and History. http://www.basketball-reference.com/. (date of your visit)
If you have any other questions or comments, please send me some feedback.