This is our old blog. It hasn't been active since 2011. Please see the link above for our current blog or click the logo above to see all of the great data and content on this site.

Layups: The Origins and Advertising Implications of “The Decision”

Posted by Neil Paine on July 12, 2010

The hour-long LeBron James "Decision" last Thursday was a made-for-TV spectacle that left myself and almost every other sports fan on the planet feeling depressed and disgusted. But according to Advertising Age's Rich Thomaselli, James' indulgent hour not only made a metric ton of money for its advertisers, but it also may have ushered in a new paradigm in advertiser-funded programming. Plus, find out how and when the seeds were planted for the LBJ decision TV special (Jim Gray!)...

6 Responses to “Layups: The Origins and Advertising Implications of “The Decision””

  1. Jason J Says:

    Is that why Jim Gray is still employed, because he's a behind the scenes corporate shill?

  2. Anon x 2 Says:

    I'm sure the late, great Bill Hicks would have some choice words for Ari Emanuel.

  3. P Middy Says:

    Jim Gray has pictures of somebody.

  4. Imadogg Says:

    Speaking of Lebron... when is Kobe gonna be updated as the newest Finals MVP? :)

  5. steve norris Says:

    im with you imadogg...i know it hurts to put it but it happened

  6. Neil Paine Says: